ADHARTAS EXECUTIVE MANAGEMENT | PRINCIPAL ADVISORS
D. Bruce Murdoch BSc (Hons)
D. Bruce Murdoch BSc (Hons)
D. Bruce Murdoch BSc (Hons)
Bruce holds a degree in Biological Sciences from Nottingham University and has spent over 40 years in the pharmaceutical and biotechnology fields. After his time as a management trainee with Rhone-Poulenc (May & Baker) he spent over 30 years in Asia with AstraZeneca, Pharmacia (Pfizer) and Schering-Plough (Merck) as Marketing Director, Ge
Bruce holds a degree in Biological Sciences from Nottingham University and has spent over 40 years in the pharmaceutical and biotechnology fields. After his time as a management trainee with Rhone-Poulenc (May & Baker) he spent over 30 years in Asia with AstraZeneca, Pharmacia (Pfizer) and Schering-Plough (Merck) as Marketing Director, General Manager and Regional VP.
Bruce has managed full marketing and manufacturing operations in Thailand, Japan, Indonesia and India. Bruce also was responsible for full commercial and investment decisions in South East Asia as Regional VP. More recently he was CBO with Avesthagen in India developing a series of MAbs for international markets. In 2009 he became Director of Business Development for Stravencon based in London. Bruce was also a Director and CEO of DoubleWing Medical, later SolatumFarma ltd based in London. Currently he is the Managing Director of Adhartas Healthcare Advisory.
Antony Twyford
D. Bruce Murdoch BSc (Hons)
D. Bruce Murdoch BSc (Hons)
Antony has worked for major pharma companies such as Solvay, BMS, Yamanouchi and Astellas. He has also worked as a strategy and marketing consultant with experience throughout the EMEA and South America. He has advised major companies on product licensing and building marketing strategies to match customer developments including sales and
Antony has worked for major pharma companies such as Solvay, BMS, Yamanouchi and Astellas. He has also worked as a strategy and marketing consultant with experience throughout the EMEA and South America. He has advised major companies on product licensing and building marketing strategies to match customer developments including sales and marketing capability development. For the past few years he has worked as a Consultant to several start-up companies and has been involved in in-licensing products, development of strategy, sales force start-ups and commercial management.
Currently he is working as marketing director to a start-up company and undertaking a variety of consultancy projects encompassing technical and regulatory advice, commercial assessment, product development and marketing new products.
Antony has an in-depth knowledge of the UK and other European markets and has excellent contact amongst key opinion leaders and opinion formers in several therapy areas in teaching hospitals. He has qualifications in applied biology with pharmacology, and also in marketing.